Rouge Dior Seoul Popup Store

A staple in the fashion world, Dior has long been the epitome of classic. With its latest additions to Rouge Dior, Dior held a popup store event in Garosugil (Seoul) to celebrate the reveal.   The event played it smart, requiring participants to sign up beforehand to prevent an inevitable storm. Once inside, everyone could […]

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Vintage Hollywood

One word, one concept. Jewelry of style and grace, VINTAGEHOLLYWOOD is the object of affection for many women. Designer Boram Seo, a Seoul native, created the brand based on the juxtaposition of old and new- Vintage and Hollywood, the past and the present. Created in 2008, VINTAGEHOLLYWOOD started as an online jewelry brand, but has […]

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Accessory Kitchen

No outfit is complete without the right accessories, and Accessory Kitchen has your back. Gorgeous, detailed pieces are their standard, and perfect for your everyday look. From earrings to anklets, they have it all—and even better, each piece is a good price. Most items are under 40,000 won, save for a few necklaces. Accessory Kitchen understands the need for […]

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Designer Spotlight: ACTONOON

The IFBK Team dove into a sea of wonders as they wandered the ACOTONOON exhibition last month. ACTONOON, a company that prides itself on combining Eastern and Western cultures and creating never-before-seen items, created simple, yet exquisite pieces. With crosses, drivers, and crowned eyes among the elements, this limited and exclusive collection left all in awe. […]

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Chance! by Rhymes

Recently, we visited one of Seoul’s best multi-shops, Chance! by Rhymes. The Chance! by Rhymes store is a family owned business that has now opened up four different stores in Seoul (store locator). We visited the Garosugil location that carries along with the other three locations, as many as 20 different brands that range from […]

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Le Ciel de Vicky

We are so excited to share with you Le Ciel de Vicky, which is a jewelry brand created by famed celebrity and K-pop stylist, Kelly Seong, and Ciren Jang, Co founder of Stylewiki. Kelly Seong is a renowned stylist who has worked in the fashion industry for over 20 years, and has styled celebrities like […]

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I Love Seoul

What is the latest way to show you love Seoul? Other than posting ‘Omg Seoul is amazing’ and ‘Seoul is for the soul’ as captions on all your Facebook pictures.. is the newest version of the I love NY and I love Paris logos, I love Seoul, imprinting (pun intended) Seoul’s image even further as […]

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