A staple in the fashion world, Dior has long been the epitome of classic. With its latest additions to Rouge Dior, Dior held a popup store event in Garosugil (Seoul) to celebrate the reveal. The event played it smart, requiring participants to sign up beforehand to prevent an inevitable storm. Once inside, everyone could take a look at each of the gorgeous new shades from the Rouge Dior line. And, by simply uploading a photo of the event, each participant was able to receive a free sample kit. James Brown’s famous song, “I Feel Good” playing on a loop in the background, everyone was excitedly testing out the new lip shades as the face of the campaign, Natalie Portman, looked down from the posters above. Each lipstick is $35 USD and can be found at Shinsegae Department Stores.
Photos & Articles by IFBK