Originally expressing her creativity through furniture arrangements, Kimmy.J’s Creative Director Heejin Kim felt her artistic imagination was stifled, and quickly succeeded in climbing the fashion ranks. Graduating from the Saint Martins College of Art and Design, Ms. Kim swiftly captured the attention of the fashion savvy with inspirational and desirable designs.
Kimmy.J juxtaposes street wear with classic items, with clean silhouettes and sophistication. The collections are as different as day and night: The AW 2014 Collection was a variation of black tones in leather, fur, and wool, while her SS 2015 Collection is a canvas full of whites, light grays, and khaki greens. Darker times call for clean, overlapping lines to match an alluring fit. Casual, but sexy. Oversized jackets and sheer pieces make for a sophisticated look. On the other side, spring brings out the youthfulness in everyone, as Kimmy.J uses paint marks and brush strokes to create a grunge-inspired, playful collection. Airy linen dresses and rompers with denim overalls and see-through knits make for amazing, detailed pieces without sacrificing individuality and style.
Advertising on the bodies of celebrities such as Hyorin, Gain, Clara, Ailee, and Brown-Eyed Girls, Kimmy.J has appeared in GQ, Vogue, Officiel Hommes, and Allure Magazine.
Kimmy.J can be found in Seoul at LAMB in Jongno or MIK 24/7 in Sinsa, or in Galleria Timeworld’s Monostay in West Daejeon. Online, Kimmy.J is carried at Concept Store, AR Closet, Knocking On, HipHoper, Bridge 11, and Bund. Pieces range from approximately 100,000 to 400,000 won (USD 100-400), lower for jewelry and other accessories, and higher for high quality coats.