\It is the kind of brand that stirs an instant emotional connection. A label that on the surface appears more darker and mysterious than the average, but in fact illuminated by a purity of spirit reflective of the minimalist, mindful approach of NativeDanger’s founder and designer, Skyler Javier.
NativeDanger is a directional menswear, sportswear brand now entering its second year. Debuting its Spring/Summer 2014 collection at the Liberty Fairs Menswear Tradeshow last July 2013 in New York, NativeDanger followed up during NYFW with a special Fall capsule that continues to embrace Javier’s interpretation of the future.
What comes as a surprise to many is that Javier is also a seasoned firefighter for the Washington D.C. Fire Department – committed to saving lives by day, while sewing his dream collections by night (or vice versa, depending on his schedule). An avid illustrator and one-time fashion intern, Javier is also a self-taught designer. He produced his first jacket following existing patterns that turned out “wearable” in his words, and since 2010 has persevered to create something revolutionary for his niche consumer, in between emergency trips with Engine 11.
Drawing inspiration from manga and Japanese anime, much of Javier’s designs manifest themself through his personal daydreams, usually while escaping in to his music. NativeDanger takes on a futuristic tone that can be likened to outerwear you could picture on characters from Star Wars. Simplistic yet purposeful, relaxed yet tailored, the Fall collection embodies soft heather grays that are contrasted by cut-outs and asymmetry. Incorporating new materials like neoprene and washed lamb skin, each piece seems to deceive with detachable or vented sleeves, and other creative design elements. The capsule’s signature outerwear piece incorporates heating pad inserts that are activated by body temperature.
During New York Fashion Week, his Fall capsule provided an interactive experience that garnered publicity for itself due to its engaging platform. Editors and menswear bloggers experienced the collection at Frame studios in Manhattan during a live photoshoot where looks for the Fall line were being captured in real-time. The designer’s passion for music is a constant and integral source of NativeDanger’s evolution with this season’s capsule presentation including one half of the music group, Purity Ring. Corin Roddick not only modeled one of the key looks but also created a special soundtrack for the collection, as a personal fan of the brand.
ND received extensive press with popular men’s fashion blogs such as HypeBeast, Complex, VICE, with attention spreading globally, most notably from Asia. NativeDanger also received coverage in GQ China and is now available at Seoul’s This Close in South Korea. This is right on track for NativeDanger – which aims to reach millennials globally, those who crave innovation and an understated style, a modern menswear alternative that offers something beyond the ordinary.
Article & Photography by Guest Contributor Julie Byun
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