Rouge Dior Seoul Popup Store

A staple in the fashion world, Dior has long been the epitome of classic. With its latest additions to Rouge Dior, Dior held a popup store event in Garosugil (Seoul) to celebrate the reveal. The event played it smart, requiring participants to sign up beforehand to prevent an inevitable storm. Once inside, everyone could […]

SFW: Surreal But Nice’s F/W 2016 Collection

A collection imitating the transition of fall to winter, Surreal But Nice focused on simple and peaceful vibes. Starting with black, leather, and loose fits, the designs kept to the casual, somewhat masculine side, with attitudes to match. Pilot and leather jackets and bombers wove in and out of double-breasted outerwear, effortlessly becoming the focus […]

SFW: R. SHEMISTE’s Grunge F/W 2016 Collection

In their latest collection, R.SHEMISTE dove into the soul of 90’s grunge, ripping it open wide and letting its alchemy flow freely. Layering was at the heart of this collection: Ruched and asymmetric button-downs hiding under belted distressed pieces; cold shoulder trenches over blazers; and high neck one-sleeve tops under asymmetric dresses forged looks to […]

SFW: Byungmun Seo’s F/W 2016 Collection

With Byungmun Seo’s latest collection, expectations are pulled right out from under your feet with twists to classic trends. Oversized and boxy silhouettes fused together formal and casual elements for chic looks, dipped in subtle neutral shades. The pleats, long v’s, and loose pant legs tying each outfit with a bow, the designs accentuated harmony […]

SFW: Rocket x Lunch’s 2016 F/W Collection

For all who thought vibrant colors could only be worn in the spring, Rocket x Lunch begs to differ. Green, blue, and coral hues were peppered throughout the collection to show off a new look for the cooler months. Drawing focus to the limbs, statement details like tied, elongated, and split sleeves were mirrored with […]

SFW: 87MM’s F/W 2016 “No Concept” Collection

87MM, a brand describing themselves as having “no concept but good sense”, stayed true to their word with a collection of misfits. Fall-themed fabrics of quilted, fur, and leather forged their chic statement jackets, casually thrown over tuxedo blazers and high neck tops; when layered with hoodies the style gave off a street style […]

SFW: Cres. E Dim’s F/W 2016 Collection

Remember a time way back when you wanted to be part of the “in” crowd? Cres. E Dim’s latest Dim. E Cres collection embodies the conflicting emotions popularity brings—The cool personality bordering erratic hormones. Donning caps and Adidas, the looks are a bit sporty, paired with casual, laid-back designs. Various-sized stripe patterns are thrown together […]

SFW: Kimseoryong’s 2016 F/W Collection

For Fall 2016 Kimseoryong pieced together timeless elegance with ease to create a menswear collection like no other. Patterns and print were sprinkled across the collection, the subtle pinstripes and gingham interlaced with flower print and leopard. Simplicity was the key to effortless style—Kimseoryong’s neutral colors of black, gray, and an array of browns […]

SFW: The Studio K’s 2016 F/W Collection

Sweet and casual, The Studio K’s latest collection brings warm spring vibes into fall with classic silhouettes and flawless details. Every eye was monopolized by denim—The Canadian tuxedo lived on in mid to dark wash essentials. White contrast in pinstripes and outlines were placed among wide legs and frayed hems. Layered over these 90s […]

SFW: Heich es Heich’s 2016 F/W “Riot” Collection

Skirting around the peripheries of various styles, Heich es Heich concentrated on joining together its favorites in a strong and dynamic collection. From the beginning, crushed velvet and crepon drenched in vivid, metallic hues enraptured the audience in a single moment. But, it was short-lived as the pieces switched focus towards well-placed details and classic […]

SFW: Vlades F/W 2016’s Minimalist Collection

Vlades effortlessly pieced together a minimalist collection of darkwear perfect for the dark, dreary winter months. Its obsession with black, only broken up with hints of white and gray, drew attention to the simple touches. Tall collars, zippers, and belts were the standard among the leather and soft materials as it sat over wide leg […]

SFW: Big Park’s F/W 2016 Collection

Bringing together diverse inspirations, Big Park hypnotized fashion-lovers with its clashing elements. Strong eyes peeking out from under crimped tresses, the models were decked out in the loose, feminine lines of flowing bottoms. The mix of textures, luscious velvet mixed in with wool, fur, and leather, captured the eyes; layers added an extra dimension, collared […]

SFW: Moohong F/W 2016 Collection of Geometric Silhouettes

Moohong’s straightforward and unabashed attitude once again commanded attention this season at Seoul Fashion Week. Shaping modern, edgy silhouettes, the wraps and folds of the fabric took your eyes over every inch—You couldn’t miss a single detail. It captured the eye of every person in sight as the pieces juxtaposed oversized with the fitted. Shrouding […]

SFW: Jarret’s F/W 2016 Collection

Like a swirl of dark romance brought to center stage, a montage of blacks, grays, and a pop of red danced across the runway. Jarret hit us with a wave of nostalgia from the rebelliousness of youth, allowing it to bubble and froth over the top—A convolution of lines atop a mix of texture, distressed […]

SFW: KUMANN YOO HYE JIN’s F/W 2016 Collection of Classics

Seoulites are no stranger to the necessities of big city-living—This Fashion Week, Kumann Yoo Hye Jin has crafted a collection of ladylike basics for the city that are anything but. Three words: Clean, classic, feminine. These values are not only the core of the collection, but they are also defined through each piece. Drawing attention […]

IFBK Seoul

Speak Through Style